Choose your Complete Plan

HomeToHome-Real Estate Tool

It’s Transparent.

Get HomeToHome Safely™

 a New Class of Product. Transparent & Complete.

The Value-Driven Service System.

The first and only collaborative and transparent Service System for real estate that helps agents to demonstrate and deliver exemplary service and increased value to their clients:


when buying or selling your home to have a more productive and profitable experience with your agent:

  • Search for your agent or lender using the largest and only public search engine that delivers service and performance search results,
  • Apps to help you weigh costs and risks of each decision you make,
  • Toolkits for more informed decisions that save you more money,
  • Strategies to avoid as many costly pitfalls that can occur from this complex sales process,
  • Your agent’s transparent service plan so you can relax and follow along,

Because not knowing is risky, even more so with such high stakes.


with a compelling demonstration of your service and dollar value before, during, and after a client’s purchase or sale:

Bringing value clarity to your brand’s service, establishing your negotiating acumen, setting yourself apart from agents who don’t.

Want to sell your home for the most money?

Follow 2 simple rules : 



When your agent systematically and skillfully builds leverage, they negotiate your price upwards – one strategy at a time. 

HomeToHome‘s PRICE NEGOTIATOR gives your agent more strategies to increase your selling price. With AGENT AQ SEARCH, find an agent at the top end of the performance spectrum.

How much more?



Trust in knowing. Transparency increases credibility. Follow your agent executing their transparent Service Plan – start to finish.

HomeToHome‘s customizable plans starts your agent with the an exemplary Agent Service Plans . 

HomeToHome-Real Estate Tool
Bridge the Trust Chasm

Agent AQ™ Search

Over 1.5 million Agents & Lenders. Pick one with a transparent Plan.

The largest public agent & lender search database – with transparent plans and negotiating performance.

Real Estate’s Definitive System

It’s your money. Don’t overpay or undersell. Use your HomeToHome with your agent to get your best results.

With HomeToHome, follow your agent’s & lender’s transparent, two-way professional Service Plans.


  • Personalized for you
  • Customized with your Zip Code
  • Price Negotiator: 5 Stages of strategies & tactics
  • 9 Complete Buy & Sell Plans
  • 18 Tools to help you save money at each stage
  • Agent Sponsor and Service Plan: To answer your real estate questions
  • Lender Sponsor and Finance Plan: To answer your finance questions
  • 2-Way Professional Service Plans: 350+ items in each
  • Help Guides and videos: over 400 color slides at your fingertips
  • A Collaboration Console: To quickly track progress

Hmmm…  Should I use HomeToHome with my agent?

Why use it?


To get the most money selling your home when using it with a good agent- strategically,



If you don’t use it, and the buyer does, that extra money could be his,  



The “game” of buying and selling real estate is so full of ways to miss out on thousands of dollars,



You’re paying your agent tens of thousands to sell your home. Don’t you want to make sure you’re getting what your paying for?

It’s high stakes. Small choices have large costs.

When selling, your equity is under attack.
Improve your sold price by $1,000’s to 10,000’s.
Be Prepared. Act decisively and make every dollar count.

Why not use it?

Monkey Business

Because you believe agents don’t make that much difference  OR  You have faith in the system,



You trust your agent enough  OR  You prefer to wait outside while they count your money,



You know the rules of the game inside and out  OR  You believe your agent knows every strategy while the other agent goes after your money.

Are you a Real Estate Professional?

Looking for a Better way to get personal referrals?

Tired of getting lumped into the box with the monkeys? Benchmark your brand when you deliver rock solid value.  Consistently demonstrate and deliver your value and service in the way your clients want to see and will appreciate.

Explore Agent Ambassador or Lender Ambassador.

HomeToHome® includes Price Negotiator™ The Real Estate Playbook

Protect Your Money

Do you know how much it costs to buy or sell a house?
You should know! HomeToHome has catalogued over 100 ways in which you may lose substantial sums of money from negligence and systemic overcharges. Now it’s easy to know.

Strength of Negotiations

Sellers may gain 10% over or lose 10% under market price.
It all depends on the strength of your agent’s negotiating skills and strategies. HomeToHome has dozens of negotiating strategies and includes a transparent Agent Service Plan with 400+ items.

New! Inside every HomeToHome

Price Negotiator™ : Art & Science of Influencing Home Price

See the Difference Your Agent's high AQ Makes at Each Stage

  • 1. Agent Acumen
  • 2. Market Alignment
  • 3. Home Acquisition

How To Improve Your Price By $1,000’S to $10,000’S

With price, it’s a zero sum game. It could go $50k either way. How much money will you make or lose over fair market value? It’s going to come down to your agent’s AQ (Acumen Quotient) – or negotiation skills.

Getting the best price when buying or selling a home is the sum total of many negotiating steps. Powerful leverage building and negotiating strategies put you in front.

Price Negotiator is the one-of-a-kind system of strategies that your agent may reference at each stage-a formulation of  the art & science of negotiation derived from the genius of industry veterans, cognitive scientists, and behavioral economists.

Price Negotiator has codified real estate negotiation, to 3 Stages of bite-sized strategies.

The Performance & Trust Building System for Real Estate

The Rules of Play.

Imagine real estate transactions as a high-stakes poker game. Know the rules of play. Pick your team, using their Service Plans to guide you. Use HomeToHome to help you and your team make the best choices.

33 Ways to Build Trust and Perform Better.

Real estate is a people business and a face-to-face service profession. Well placed trust is profitable. Evaluate the experts to build the trust you need.

Saving Time Without Building a Trusted Relationship Is Wasted Time.

When making complex decisions, we need expertise that we can measure, trust and rely upon. How can we compete against those who have it? Here at last is a private system created solely for you to build relationships based on trust and expertise. HomeToHome.

See Ahead

See how to read the market, maximize your sales price, and capture more value in your purchase.
Successful People
Begin with a successful plan. Choose from 9 powerful easy-to-follow Toolkits.

Plan Ahead

Build your wealth when you sell and buy right. Save money when you optimize your transaction.
Build Trust
Go forward with confidence while you follow your Agent’s & Lender’s Plans.

Get Ahead

Get ahead of the market with your confidential HomeToHome. Capture more value at each step.
Entire End-To-End Process
You get real numbers & real service plans you can first evaluate and then increase your wealth.