New! Client edition

Price Plays™  negotiating strategies

Art & Science of influencing home price

Price Plays has codified real estate negotiation into 3 Stages of bite-sized strategies.

Do you know the ABC’s of Negotiating?

Art, Behavioral Economics, Cognitive Science

Savvy Negotiators set new market values.

Art of Negotiation
Art of Negotiation
Negotiating Strategies
Negotiating Strategies
Cognitive Science
Cognitive Science

To save significant money

Your Price Plays inform you of opportunities throughout the 3 stages of your home’s negotiation.

Select your stage

Price Plays has 3 stages. Select your stage. Match strategies to your situation.

Search Price Plays

  • Stage 1: SELECT AGENT

    Your agent's negotiating acumen effects all stages and the home's final price.

  • Stage 2: IN THE MARKET

    Agents work with you to align your needs to the market.

  • Stage 3: CLOSE THE DEAL

    Agents on both sides must negotiate final terms.

*Price Plays combines science and art. The science of human behavioral economics helps us to understand the universal principles at play. The art of complex sales and negotiations helps us to apply them in one-on-one scenarios.