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NEW 2020 edition


The First & Only

Collaborative Guide

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The Savvy Negotiator’s

Essential Playbook & Vital Checklists

HomeToHome is the savvy negotiator’s essential playbook and vital checklists for your real estate deals. HomeToHome saves you tens of thousands of dollars in preventable losses and increased negotiated profits.

Risky Business without Checklists

Whether you’re a patient on the operating table, flying a commercial jetliner, or winning the superbowl, 

Playbooks and two-way checklists are not only essential- they’re vital.

It’s too complex and too critical for any slip-ups. Same goes for real estate; it’s become too complex. Agent training and experience has fallen behind. And there’s far too much monkey business and not enough oversight.

3 Stages of Negotiating

A well-executed transaction will put you years ahead.

A poorly executed one will set you back.

High Stakes

It’s your money and it’s high stakes.

You wouldn’t pay an airline $520 whose pilots refuse to use flight safety checklists. That’s crazy!

Would you risk your financial future? And pay $52,000* to your real estate agent who doesn’t use a transparent checklist? Or who doesn’t have a playbook of strategies to help you win? 

Luck won’t be enough. 

*Average commission to sell $1M home.

9 Guides

All 9 Buy Sell Toolkits

Your quest, your money, your call.

Take a free HomeToHome or purchase a premium one. Choose from one of 9 guides for your quest. Choose your agent and lender from the largest public agent search. Or have your agent sign up.

Be the spectator or be the director.

As with nearly all succcessful quests, each guide is divided into 3 stages and you are the director. You can choose to watch, direct from your director’s chair, or be in the picture. Any or all, it’s up to you.

To sell your home for the most money,

follow 2 simple rules : 


Transparent Collaboration

Choose the most capable agent. First evaluate each agent and their transparent Service Plan. Then make each choice count for more. 

HomeToHome starts your agent with the an exemplary Agent Service Plan to customize for their business. 

Agent Service Plan

See an example Agent Service Plan.

Bridge the Trust Chasm
HomeToHome-Real Estate Tool

Agent AQ™ Search

Use AGENT AQ Search to help you find an agent at the top end of the performance spectrum.

The largest public agent & lender search database – over 1.5 Million Agents & Lenders.

Real Estate’s Definitive System

It’s your money. Don’t overpay or undersell. Use your HomeToHome with your agent to get your best results.

With HomeToHome, follow your agent’s & lender’s transparent, two-way professional Service Plans.


  • Personalized for you
  • Customized with your Zip Code
  • Price Negotiator: 5 Stages of strategies & tactics
  • 9 Complete Buy & Sell Plans
  • 18 Tools to help you save money at each stage
  • Agent Sponsor and Service Plan: To answer your real estate questions
  • Lender Sponsor and Finance Plan: To answer your finance questions
  • 2-Way Professional Service Plans: 350+ items in each
  • Help Guides and videos: over 400 color slides at your fingertips
  • A Collaboration Console: To quickly track progress

Negotiate by Stages

As your agent systematically builds leverage in 3 stages, they negotiate your price upwards – one strategy at a time. 

HomeToHome‘s  Library of 20 minute Price Negotiator Strategies to save you $1,000’s to $10’s of thousands.

New! Inside every HomeToHome

Price Plays™ : Art & Science of Influencing Home Price

Price Plays has codified real estate negotiation, into 3 Stages of bite-sized strategies.

How much more?

See Your Agent's Negotiating Savvy at Each Stage

  • 1. Agent Acumen
  • 2. Market Alignment
  • 3. Home Acquisition

Hmmm…  Should I use HomeToHome with my agent?

I’m a Savvy Negotiator


To get the most money selling your home when using it with a good agent- strategically,



If you don’t use it, and the buyer does, that extra money could be his,  



Buying and selling real estate is full of ways make or lose tens of thousands of dollars,



You’re paying your agent tens of thousands to sell your home. Make certain you’re getting what your paying for.

It’s high stakes. Small choices have large costs.

When selling, your equity is under attack.
Improve your sold price by $1,000’s to 10,000’s.
Be Prepared. Act decisively and make every dollar count.

Why not use it?

Monkey Business

Because you believe agents don’t make that much difference  OR  You have faith in the system,



You know your agent’s negotiating savvy  OR  You prefer to wait outside while they count your money,



You know the rules of the game inside and out  OR  You believe your agent knows enough strategies while the other agent goes after your money.

Are you a Real Estate Professional?

Looking for a Better way to deliver your value?

Tired of getting lumped into the box with the monkeys? Benchmark your brand when you deliver measurable value. 

Explore Agent Ambassador or Lender Ambassador.