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The Savvy Negotiator’s Guide

Your playbook to win when buying and selling homes

Pay this Agent $52,000 to sell your home.

That’s the average commission for a one million dollar home sale (5.2% nationally as reported by the National Association of Realtors).

Though transactions vary widely, Savvy Negotiator’s frequently improve their client’s position by $50,000 or more (5%+).

3 Stages of Negotiating

A well-executed transaction will put you years ahead.

A poorly executed one will set you back.

$520 for Passage

Commercial flights may receive $520 for a ticket. You place your life in their hands.

They are very safe because of rigorous pre-flight checklists and safety standards that they follow every time.

$52,000 for this Passage

You may pay your agent $52,000. You’re placing your financial future in their hands.

Expect a rigorous checklist and standards to protect your financial passage, before you hire your agent.

What happens to you

when the Savvy Negotiator goes up against a weaker agent?

Many Agents are overpaid…

Buying or selling a home is a series of  “Zero Sum” negotiations. 

One party profits at the expense of the other. Your agent negotiates a gain or takes a loss. The sum total of negotiations is your Negotiated Profit or Loss.

Most agents have only one or two negotiating strategies. Whether you are buying or selling a home, you may not appreciate when you’ve overpaid for your agent’s services.

…any many Agents are worth more.

$10,000’s in Negotiated Profit and Protection against future liability.

The Savvy Negotiator applies a number of strategies to maximize their Client’s position against a less capable agent.

HomeToHome breaks down & simplifies the negotiation process into 3 stages.

To sell your home for the most money,

follow 2 simple rules : 


Transparent Collaboration

Choose the most capable agent. First evaluate each agent and their transparent Service Plan. Then make each choice count for more. 

HomeToHome starts your agent with the an exemplary Agent Service Plan to customize for their business. 

Agent Service Plan

See an example Agent Service Plan.

Bridge the Trust Chasm
HomeToHome-Real Estate Tool

Agent AQ™ Search

Use AGENT AQ Search to help you find an agent at the top end of the performance spectrum.

The largest public agent & lender search database – over 1.5 Million Agents & Lenders.

Real Estate’s Definitive System

It’s your money. Don’t overpay or undersell. Use your HomeToHome with your agent to get your best results.

With HomeToHome, follow your agent’s & lender’s transparent, two-way professional Service Plans.


  • Personalized for you
  • Customized with your Zip Code
  • Price Negotiator: 5 Stages of strategies & tactics
  • 9 Complete Buy & Sell Plans
  • 18 Tools to help you save money at each stage
  • Agent Sponsor and Service Plan: To answer your real estate questions
  • Lender Sponsor and Finance Plan: To answer your finance questions
  • 2-Way Professional Service Plans: 350+ items in each
  • Help Guides and videos: over 400 color slides at your fingertips
  • A Collaboration Console: To quickly track progress

Negotiate by Stages

As your agent systematically builds leverage in 3 stages, they negotiate your price upwards – one strategy at a time. 

HomeToHome‘s  Library of 20 minute Price Negotiator Strategies to save you $1,000’s to $10’s of thousands.

New! Inside every HomeToHome

Price Negotiator™ : Art & Science of Influencing Home Price

Price Negotiator has codified real estate negotiation, into 3 Stages of bite-sized strategies.

How much more?

See Your Agent's Negotiating Savvy at Each Stage

  • 1. Agent Acumen
  • 2. Market Alignment
  • 3. Home Acquisition

Hmmm…  Should I use HomeToHome with my agent?

I’m a Savvy Negotiator


To get the most money selling your home when using it with a good agent- strategically,



If you don’t use it, and the buyer does, that extra money could be his,  



Buying and selling real estate is full of ways make or lose tens of thousands of dollars,



You’re paying your agent tens of thousands to sell your home. Make certain you’re getting what your paying for.

It’s high stakes. Small choices have large costs.

When selling, your equity is under attack.
Improve your sold price by $1,000’s to 10,000’s.
Be Prepared. Act decisively and make every dollar count.

Why not use it?

Monkey Business

Because you believe agents don’t make that much difference  OR  You have faith in the system,



You know your agent’s negotiating savvy  OR  You prefer to wait outside while they count your money,



You know the rules of the game inside and out  OR  You believe your agent knows enough strategies while the other agent goes after your money.

Are you a Real Estate Professional?

Looking for a Better way to deliver your value?

Tired of getting lumped into the box with the monkeys? Benchmark your brand when you deliver measurable value. 

Explore Agent Ambassador or Lender Ambassador.