Home Secrets
Video Guide
Tactics, Hidden Gems, & Cautionary Tales
DEMO VERSION – DISPLAY ONLY
Home Secrets Video Guide
Homeowner Premium Edition
Hidden Gems, Tips & Cautionary Tales
Where are you headed?
How to Sell Your Home
How to Buy Your Home. The Complete Guide
The Guide to Refinance Your Home
The Guide to Buy a Vacation Home
Your First Home - the American Dream
An Investor's Guide to Buy & Hold
Investor Flip - The Complete System
To Rent or Buy - The Complete Guide
The Guide to Sell & Buy Your Next Home
Home Value Qualities
Home Profile (below)
6 agent qualities that influence your home’s price
Strategically choose your Agent with this Agent Selection Guide.
Client Preparation: Educate client for each stage, strategically prepare clients.
Market Alignment: Align client to inventory, pricing, timing, and opportunity.
Property/Purchaser Acquisition: Identify best properties/buyers for client’s needs.
Negotiation: Maximize value for client: negotiate & execute purchase.
Vendor Management: Coordinate inspectors, appraisers, lenders, contractors, etc.
Execution: Orchestrate all elements of a purchase agreement to protect client’s interests.
6 key factors that effect a home’s market value
Home Profile reflects property characteristics, the seller’s timing & motivation, and the market.
Home condition : Size, location, age, structural integrity, upgrades, staging, curb appeal
Market Conditions : Comparables: active, pending, recently sold. Local economy
Marketing : Price strategy, media creation, target buyer type, advertising campaigns
Market Timing/Buyer Pool : Maximize demand of qualified buyers
Seller Position : Timing, motivation, & equity position
Title condition : Clean, encumbered, restrictions, CC&R’s, liens, etc.
Your value profile: 6 key factors that effect your home’s price
The 6 factors of Buyer or Seller “readiness” qualifies the client’s motivation to act. A strong buyer is more attractive to a seller. They’re more likely to close the sale on the home. Similarly, a strong seller is ready & aligned with the market.
Representing Agent: Expertise, competence and integrity
Home: Expectations, location, condition, and list price
Finances: Loan(s), cash position, equity, tax considerations
Motivation: Readiness and desire to execute
Execution: Client’s ability to cooperate with trust and honesty
Credit: Client’s understanding of significance, qualification process, and true cost of credit
4 key factors define the home’s price profile
Your Agent uses the Home’s Profile to influence value. The Sold Price is negotiated between the Buyer & Seller.
The List Price is the advertised price of a home. It should not be confused with a Market Price or Sold Price.
The Home’s Market Price is the expected sales price of what a ready, willing and able buyer will pay.
The Home’s Appraised Value, conducted by an independent professional on the Lender’s behalf, may affect the buyer’s ability to purchase.
The Home’s Sold Price is the negotiated price that the seller is willing to accept and a buyer will pay.