The Close

A  home’s value is the price that’s negotiated.

It’s a zero sum game. A large chunk of your Client’s money is on the line! From Lead to Close, Agents systematically level up their edge.

AI Sales & Negotiating Coach

A home’s true value is the negotiated price.

AI Coach helps you prepare for the close.

ChatGPT Plus required

New! Now works on Mobile with voice on ChatGPT.


Al Sales & Negotiating Coach

AI Knowledge :  2-Frame Negotiating System

Al Sales & Negotiating Coach

AI Knowledge : Human Behavioral Economics

Al Sales & Negotiating Coach

AI Knowledge : Code of Ethics


Art & Science of Negotiating

Strong Negotiators are a Bargain

Train systematically

Agent’s AI Negotiating Coach

The difference between

making significant amounts of money

for your clients or losing it,

comes down to negotiating.

2 agents in the negotiation

The Negotiator

Agents’ skills vary widely-and so will your price. 6 Key Agent Qualities impact that price.

* National Association of Realtors (NAR) – 81% of agent have been licensed less than 3 years.

AI Voice Chat Role Play or Watch a Scripted Video

What you say and when can make or break a deal. Whether you’re converting a Lead or Closing a Deal, there are many ways to make it happen. Here is the AI Coach to assist Agents with that extra little edge. Including over 300 scripted videos, and the AI Power of ChatGPT to role play any party.

Invite an Agent

Stronger Agent negotiators win more for their Clients.

AI codified into 100’s of micro-searchable tactical videos.

Come up with money saving strategies, scripts, and tips.

Select or invite your Agent

Receive your participating agent’s free Home To Home.

Over 1,200,000 Agents & Lenders

Stronger Agent negotiators win more for their Clients.

AI codified into 100’s of micro-searchable tactical videos.

Come up with money saving strategies, scripts, and tips.

Select or invite your Agent

Receive your participating agent’s free Home To Home.

Over 1,200,000 Agents & Lenders


4 Prices at Play

Price Profile (below)

6 agent qualities that influence your home’s price

Strategically choose your Agent with this Agent Selection Guide.

Client Preparation: Educate client for each stage, strategically prepare clients.

Market Alignment: Align client to inventory, pricing, timing, and opportunity.

Property/Purchaser Acquisition: Identify best properties/buyers for client’s needs.

Negotiation: Maximize value for client: negotiate & execute purchase.

Vendor Management: Coordinate inspectors, appraisers, lenders, contractors, etc.

Execution: Orchestrate all elements of a purchase agreement to protect client’s interests.

($) Client Preparation
($) Market Alignment
($) Property/Purchaser Acquisition
($) Negotiation
($) Vendor Management
($) Execution

6 key factors that effect a home’s market value

Home Profile reflects property characteristics, the seller’s timing & motivation, and the market.

Home condition : Size, location, age, structural integrity, upgrades, staging, curb appeal

Market Conditions : Comparables: active, pending, recently sold. Local economy

Marketing : Price strategy, media creation, target buyer type, advertising campaigns

Market Timing/Buyer Pool : Maximize demand of qualified buyers

Seller Position : Timing, motivation, & equity position

Title condition : Clean, encumbered, restrictions, CC&R’s, liens, etc.

($) Home condition
($) Market Conditions
($) Marketing
($) Market Timing/Buyer Pool
($) Seller Position
($) Title condition

Your value profile: 6 key factors that effect your home’s price

The 6 factors of Buyer or Seller “readiness” qualifies the client’s motivation to act. A strong buyer is more attractive to a seller. They’re more likely to close the sale on the home. Similarly, a strong seller is ready & aligned with the market.

Representing Agent: Expertise, competence and integrity

Home: Expectations, location, condition, and list price

Finances: Loan(s), cash position, equity, tax considerations

Motivation: Readiness and desire to execute

Execution: Client’s ability to cooperate with trust and honesty

Credit: Client’s understanding of significance, qualification process, and true cost of credit

($) Agent
($) Home
($) Finances
($) Motivation
($) Execution
($) Credit

4 key factors define the home’s price profile

Your Agent uses the Home’s Profile to influence value. The Sold Price is negotiated between the Buyer & Seller.

The List Price is the advertised price of a home. It should not be confused with a Market Price or Sold Price.

The Home’s Market Price is the expected sales price of what a ready, willing and able buyer will pay.

The Home’s Appraised Value, conducted by an independent professional on the Lender’s behalf, may affect the buyer’s ability to purchase.

The Home’s Sold Price is the negotiated price that the seller is willing to accept and a buyer will pay.

($) List Price 70% correlation (est.)
($) Market Price 90% correlation (est.)
($) Appraised Value 80% correlation (est.)
($) Sold Price 100% correlation (est.)

Align with the Market

Align your client & home to the correct Market Frame. Position for negotiating.

Negotiate Terms to Close

Systematically negotiate for the best terms. Here, Behavioral Economics is the science.

Al Sales & Negotiating Coach

AI Knowledge : 7-Stages match Agent Plan

Al Sales & Negotiating Coach

AI Knowledge : 4 Negotiating Frameworks

Al Sales & Negotiating Coach

AI Knowledge : 4 Script Types

Earn while you Learn

AI Video Guide of strategies to negotiate more financial gain for your clients

It’s organized

Over 300 videos: strategies, scripts & tips

  • Negotiating strategies
  • Persuasion scripts
  • Objection Handler scripts
  • Transaction Tips
  • Mindset scripts

Scripts are compliant with the National Association of Realtor’s Code of Ethics and Standards.

It’s fast.

From 0 to Zippy in 2 seconds flat!

From whatever platform you drive.

Zippy Scripts is mobile and desktop enabled

Simply intelligent

A breakthrough concept-the scripted negotiating system with AI natural language processing,

Systematically organized to train you while you work, & raise conversion flow one stage at a time.

It’s time tested

Consistently converting adds to your annual income. Scripts that work are gold to your business. AI Coach helps you on-demand, with a broad spectrum of scripts and videos.

A perfect match

Agent’s Negotiating Guide’s 7 stages match  the 7-stage Agent Service Plan.

Al Sales & Negotiating Coach

AI Knowledge : Scripts for Forms

Al Sales & Negotiating Coach

AI Knowledge : California Agency

Al Sales & Negotiating Coach

AI Knowledge : Buyer & Seller Negotiations

Feature List

Agent’s AI Coach

Earn while you Learn


  • 300+ Videos: strategies, scripts & tips.
  • Organized in 7-stages like the Agent Service Plan.
  • Search, Play, Say a script. 
  • Play back from over 40 actors.
  • 3 Roles: Agent / Client / Guide.
  • Works in the field or office.
  • Desktop. Mobile. Tablet.

Negotiating Frameworks

  • Negotiating Strategies
  • Messaging Mindset Strategies 
  • Conversations Strategies
  • Transaction Explainer Tips 

Script Types

  • Negotiating Scripts
  • Prospect Persuader Scripts 
  • Objection Handler Scripts 
  • Trainer Scripts


  • Lead scripts
  • Messaging framework scripts
  • Strategy framework scripts
  • Conversation scripts
  • Seller prospect scripts
  • Professional referral scripts
  • Cold call framework scripts
  • Agent-to-agent scripts
  • Explainer scripts
  • Callback scripts
  • Qualifier scripts 
  • Distressed homeowner scripts
  • Pre-list seller objection handler scripts
  • Client Meeting scripts
  • Buyer & Seller presentation scripts


  • Circle of Influence
  • Marketing client explainers
  • Buyer negotiations & purchase
  • Documents
  • Seller marketing & home prep
  • Seller Offers & negotiations
  • Escrow: files to include
  • Escrow: Buyer / Seller agent responsibilities
Home to Home is a trademark of Home to Home Systems.