The Close

Negotiating & Sales

Video Guide


Negotiate Systematically

Stronger Agent negotiators win more for their Clients.

System codified  into 300+ micro-searchable tactical videos: money saving strategies, scripts, and tips.

Select or invite your Agent

Receive your participating agent’s free Home To Home.

Over 1,200,000 Agents & Lenders

Stronger Agent negotiators win more for their Clients.

System codified  into 300+ micro-searchable tactical videos: money saving strategies, scripts, and tips.

Select or invite your Agent

Receive your participating agent’s free Home To Home.

Over 1,200,000 Agents & Lenders


4 Prices at Play

Price Profile (below)

6 agent qualities that influence your home’s price

Strategically choose your Agent with this Agent Selection Guide.

Client Preparation: Educate client for each stage, strategically prepare clients.

Market Alignment: Align client to inventory, pricing, timing, and opportunity.

Property/Purchaser Acquisition: Identify best properties/buyers for client’s needs.

Negotiation: Maximize value for client: negotiate & execute purchase.

Vendor Management: Coordinate inspectors, appraisers, lenders, contractors, etc.

Execution: Orchestrate all elements of a purchase agreement to protect client’s interests.

($) Client Preparation
($) Market Alignment
($) Property/Purchaser Acquisition
($) Negotiation
($) Vendor Management
($) Execution

6 key factors that effect a home’s market value

Home Profile reflects property characteristics, the seller’s timing & motivation, and the market.

Home condition : Size, location, age, structural integrity, upgrades, staging, curb appeal

Market Conditions : Comparables: active, pending, recently sold. Local economy

Marketing : Price strategy, media creation, target buyer type, advertising campaigns

Market Timing/Buyer Pool : Maximize demand of qualified buyers

Seller Position : Timing, motivation, & equity position

Title condition : Clean, encumbered, restrictions, CC&R’s, liens, etc.

($) Home condition
($) Market Conditions
($) Marketing
($) Market Timing/Buyer Pool
($) Seller Position
($) Title condition

Your value profile: 6 key factors that effect your home’s price

The 6 factors of Buyer or Seller “readiness” qualifies the client’s motivation to act. A strong buyer is more attractive to a seller. They’re more likely to close the sale on the home. Similarly, a strong seller is ready & aligned with the market.

Representing Agent: Expertise, competence and integrity

Home: Expectations, location, condition, and list price

Finances: Loan(s), cash position, equity, tax considerations

Motivation: Readiness and desire to execute

Execution: Client’s ability to cooperate with trust and honesty

Credit: Client’s understanding of significance, qualification process, and true cost of credit

($) Agent
($) Home
($) Finances
($) Motivation
($) Execution
($) Credit

4 key factors define the home’s price profile

Your Agent uses the Home’s Profile to influence value. The Sold Price is negotiated between the Buyer & Seller.

The List Price is the advertised price of a home. It should not be confused with a Market Price or Sold Price.

The Home’s Market Price is the expected sales price of what a ready, willing and able buyer will pay.

The Home’s Appraised Value, conducted by an independent professional on the Lender’s behalf, may affect the buyer’s ability to purchase.

The Home’s Sold Price is the negotiated price that the seller is willing to accept and a buyer will pay.

($) List Price 70% correlation (est.)
($) Market Price 90% correlation (est.)
($) Appraised Value 80% correlation (est.)
($) Sold Price 100% correlation (est.)

Align with the Market

Align your client & home to the correct Market Frame. Position for negotiating.

Negotiate Terms to Close

Systematically negotiate for the best terms. Here, Behavioral Economics is the science.

Agents: Earn while you Learn

Video Guide of strategies to negotiate more financial gain for your clients

It’s organized

Over 300 videos: strategies, scripts & tips

  • Savvy Negotiator strategies
  • Prospect Persuader scripts
  • Objection Handler scripts
  • Transaction Tips
  • Personal Trainer scripts

Scripts are compliant with the National Association of Realtor’s Code of Ethics and Standards.

It’s fast.

From 0 to Zippy in 2 seconds flat!

From whatever platform you drive.

Zippy Scripts is mobile and desktop enabled

Simply intelligent

A breakthrough concept-the scripted negotiating system with AI natural language processing,

Systematically organized to train you while you work, & raise conversion flow one stage at a time.

It’s time tested

Video Scripts that work are gold to your business. Consistently converting adds 10’s of $1000’s to your annual income.

A perfect match

Agent’s Negotiating Guide’s 7 stages match exactly to your 7-stage Agent Service Plan.

Feature List

Agent’s Negotiating Guide

Earn while you Learn


  • 300+ Videos: strategies, scripts & tips.
  • Organized in 7-stages like the Agent Service Plan.
  • Search, Play, Say a script. 
  • Play back from over 40 actors.
  • 3 Roles: Agent / Client / Guide.
  • Works in the field or office.
  • Desktop. Mobile. Tablet.

Negotiating Frameworks

  • Negotiating Strategies
  • Messaging Mindset Strategies 
  • Conversations Strategies
  • Transaction Explainer Tips 

Script Types

  • Negotiating Scripts
  • Prospect Persuader Scripts 
  • Objection Handler Scripts 
  • Trainer Scripts


  • Lead scripts
  • Messaging framework scripts
  • Strategy framework scripts
  • Conversation scripts
  • Seller prospect scripts
  • Professional referral scripts
  • Cold call framework scripts
  • Agent-to-agent scripts
  • Explainer scripts
  • Callback scripts
  • Qualifier scripts 
  • Distressed homeowner scripts
  • Pre-list seller objection handler scripts
  • Client Meeting scripts
  • Buyer & Seller presentation scripts


  • Circle of Influence
  • Marketing client explainers
  • Buyer negotiations & purchase
  • Documents
  • Seller marketing & home prep
  • Seller Offers & negotiations
  • Escrow: files to include
  • Escrow: Buyer / Seller agent responsibilities
Why are scripts so important for real estate agents?

When we say “scripts”, most of us conjure up an image of feeling trapped by a telemarketer reading lines from a page. That’s what bad telemarketers do with bad scripts. 

Simply put, scripts increase a sales professional’s income by increasing conversion rates. Deliver more consistent results when used during sales & negotiating.

Using scripts effectively enables two minds to quickly lock onto a conversation flow. They’ve become a part of every professional’s tool chest simply because scripts increase conversions.

Sales professionals may use scripts verbatim until the words become their own. In real estate, this is a common practice. There are so many scripts and situations that arise that can make or break your client’s success and your own. 

What is the Agent’s Negotiating Plan?

The first real estate scripted negotiating system.

What Agents really wanted was for us to create the very best scripts application, systemizing the Client’s journey for real estate agents. We went far beyond scripts. The Agent’s Negotiating Plan also has negotiating frameworks.

This Plan helps you to deliver higher dollar negotiating value for your client systematically at each stage.

Search & Play all your key scripts in one place, fast.

No time wasted time rehearsing and memorizing scripts when you’ve got a client to serve and a business to run.


Why a scripted Agent’s Negotiating Plan?

Well Matched

A library of well-organized scripts covering a broad spectrum of an agent’s job, it’s the first scripted video negotiating plan for real estate. Home To Home’s Agent’s Negotiating Plan helps you work, stage-for-stage, with your Agent Service Plan.

Together, the Agent’s Service & Negotiating Plans serve you to systematically negotiate on your client’s behalf.

How is it possible to use scripts for negotiations?

Scripts & Science

Traditionally scripts have been created to conduct problem-solving effectively. They’re also for cold or warm lead conversion, or as objection handlers for helping clients overcome their concerns. These are essential and The Agent’s Negotiating Plan has them.

The highest value that an agent delivers to their clients is negotiating more effectively for big dollars. Breakthroughs in cognitive science and principles of behavioral economics are used to create this video library of science-based strategies to help you.

How does Savvy use AI?

AI doesn’t replace us. It helps us by providing better choices when spoken words are especially critical. 

Your mind works best when it’s properly primed. 

  • play a script,
  • say a script,
  • and deliver a scripted dialogue.

Our first release of Agent’s Negotiating Plan includes an exclusive AI multi-voice feature.

Pop in your earbuds, call up a script, watch & listen. Quick-search & pick your scripts. Play them as a conversation.

Today, natural language AI is improving at a fast pace. Think Siri, Amazon Alexa, and Google Assistant. Take advantage of this technology revolution.

Can these Plans be used for coaching?

Yes, both the Agent’s Service & the Negotiating Plans may be used as a teaching aid or training tool. You may self-train or work with a partner. Choose a role (agent, client, opponent agent) and listen to the other party while you respond. Call your partner from your mobile while using it.

Home to Home is a trademark of Home to Home Systems.