Don’t pick just any agent.

Skilled & competent agents save you large sums & reduce your risk.

Strong Negotiators are a Bargain

Over 50 Negotatiable Terms

The standard contract is negotiable. Agents’ skills vary widely, as will your price.

Buy

Home To Home

art

Consider these Leverage Profiles when selecting your agent.

Your agent’s profile: 6 qualities that influence your home’s price

Strategically choose your Agent. An Agent’s Leverage Profile (below) affects all stages. Use HomeToHome’s Agent Search (top) to choose your agent. Review their Agent Service Plan and use your Guide’s checklist to evaluate.

  • Client Preparation: Educate client for each stage, strategically prepare clients.
  • Market Alignment: Align client to inventory, pricing, timing, and opportunity.
  • Property/Purchaser Acquisition: Identify best properties/buyers for client’s needs.
  • Negotiation: Maximize value for client: negotiate & execute purchase.
  • Vendor Management: Coordinate inspectors, appraisers, lenders, contractors, etc.
  • Execution: Orchestrate all elements of a purchase agreement to protect client’s interests.
($) Client Preparation
($) Market Alignment
($) Property/Purchaser Acquisition
($) Negotiation
($) Vendor Management
($) Execution

6 key factors that effect a home’s value

Home Leverage Profile reflects property characteristics, the seller’s timing & motivation, and the market. Use HomeToHome’s MarketPrice and RateThisHome to maximize Home Leverage.

  • Home condition : Size, location, age, structural integrity, upgrades, staging, curb appeal
  • Market Conditions : Comparables: active, pending, recently sold. Local economy
  • Marketing : Price strategy, media creation, target buyer type, advertising campaigns
  • Market Timing/Buyer Pool : Maximize demand of qualified buyers
  • Seller Position : Timing, motivation, & equity position
  • Title condition : Clean, encumbered, restrictions, CC&R’s, liens, etc.
($) Home condition
($) Market Conditions
($) Marketing
($) Market Timing/Buyer Pool
($) Seller Position
($) Title condition

Your value profile: 6 key factors that effect your home’s price

The 6 factors of Buyer or Seller “readiness” qualifies the client’s option to act decisively and favorably. A strong buyer is more attractive to a seller. They’re more likely to close the sale on the home. Similarly, a strong seller is already prepared and aligned with the market. Use your Lender’s Finance Plan and Profile, LoanSense and CashToClose tools to sharpen your negotiating position.

  • Representing Agent: Expertise, competence and integrity
  • Home: Expectations, location, condition, and list price
  • Finances: Loan(s), cash position, equity, tax considerations
  • Motivation: Readiness and desire to execute
  • Execution: Client’s ability to cooperate with trust and honesty
  • Credit: Client’s understanding of significance, qualification process, and true cost of credit
($) Agent
($) Home
($) Finances
($) Motivation
($) Execution
($) Credit

Home’s Price Profile: 4 key factors that determine a home’s value

After you have optimized your Home’s Leverage Profile, your Agent influences the Home’s Price Profile in your favor. The Home’s Price Profile is determined during negotiation between the Buyer & Seller. The Price Profile is described by these 4 factors:

  • The List Price is the advertised price of a home. It should not be confused with a Market Price or Sold Price.
  • The Home’s Market Price is the expected sales price of what a ready, willing and able buyer will pay.
  • The Home’s Appraised Value, conducted by an independent professional on the Lender’s behalf, may affect the buyer’s ability to purchase.
  • The Home’s Sold Price is the negotiated price that the seller is willing to accept and a buyer will pay.
($) List Price 70% correlation (est.)
($) Market Price 90% correlation (est.)
($) Appraised Value 80% correlation (est.)
($) Sold Price 100% correlation (est.)

Use HomeToHome’s HomeScene tool to generate different Term Sheet scenarios when negotiating for your most favorable Sold Price.

Strategy Expect what you’re paying for.

Typical agent commission one side. (Source: N.A.R.)

$13,500 for a $500,000 home.

Agent competency & fiduciary duty,

You’re paying for it, so expect it.

Tool Wheel: 18 Tools

Tool Wheel (included) > 

Complex comparisons. Simply put.

If your home is currently listed with a brokerage, or you have an exclusive representation agreement, this is not intended to be a solicitation to that listing. It is not the intention of the sponsoring agent nor of this Company.

Notify your participating agent to send you their HomeToHome.