This is an important question. Zippy Lists has a utility to build very large hyperlocal lists that you can use to create a Facebook or Instagram custom audience (for example). Not only can you target your prospects narrowly, you can focus your messaging too.
We define high conversion by specificity of message with correctly targeted prospects. In other words, more leads. If you haven’t discovered Agent Ambassador’s social media lead system, it’s worth checking out. It’s a great complement.