Neither. HomeToHome is the Service & Negotiating System for professionals and their clients. CRM’s and Transaction Systems are primarily “agent facing” and serve the broker. HomeToHome serves the relationship between agent and client. That is why it is a professional collaborative client service system and a referral system.
Agents create a branded HomeToHome website account for their client. You don’t need a CRM or a transaction system to use it.
HomeToHome professional edition is also a lead and referral system. Your agent profile is displayed publicly and is searchable by zip codes. HomeToHome professional delivers automated leads and referrals to agents. Agents link to social media pages, past clients, professional recommendations, public referrals to increase exposure.