It is neither. Agent Ambassador is the Service System for professionals and their clients. CRM’s and Transaction Systems primarily “agent facing” and serve the broker. Agent Ambassador serves the relationship between agent and client. That is why it is a professional collaborative client service system and a referral system.
Agents create a branded Home To Home Guide for their client. You don’t need a CRM or a transaction system to use it. Agent Ambassador is also a lead and referral system. Your agent profile is displayed publicly. Also Agent Ambassador delivers automated leads and referrals to you. Past clients, professional recommendations, public referrals from listing your profile, and your own home to home link from your social media pages. These are all sources for your business as an Agent Ambassador member.