When we say “scripts”, most of us conjure up an image of feeling trapped by a telemarketer reading lines from a page. That’s what bad telemarketers do with bad scripts. 

Scripts are used in sales & negotiating because they offer a more consistent way to get results. Using scripts effectively enables two minds to quickly lock onto a conversation flow.

Simply put, scripts increase a sales professional’s income by increasing conversion rates. They’ve become a part of every professional’s tool chest because they increase conversions.

Sales professionals may use scripts verbatim until the words become their own. In real estate, this is a common practice. In real estate, there are so many scripts and situations that arise that can make or break your own success.